WBAS team up with the Bridgend Ravens RFC and Penybont FC!

March 04, 2022

Passionate to not only recruit more adopters from Bridgend, but to support anyone affected by adoption in the county; whilst also supporting grass roots sports and community, WBAS are delighted to announce a new sponsorship deal with the Bridgend Ravens RFC and Penybont FC!

Nichola Rogers Regional Adoption Manager for Western Bay said, “Children, family and community are at the heart of everything we do, so we are delighted to be able to support grass roots sports in Bridgend with this partnership.”

Left to right: Social Worker Rachel Jones, Ravens Captain Nathan Edwards, the two mascots Ronnie and Teulu, WBAS Team Manager Jodi Farley-Morris and Ravens Club Secretary Tony Williams

Bridgend residents will be able to see Western Bay’s new eye catching signage on the Timbuild Brewery Field Stadium as they go about their weekly shop in the nearby supermarket, and on other locations across the sites – whilst Ravens fans will catch WBAS branding on the ‘Team Sheet’ and ‘Meet the Squad’ pages in the programme and online.

Commercial Manager for Bridgend Ravens, Craig Thomas, said, “I was already familiar with Western Bay Adoption Service and very aware of the difference the agency makes to local children’s lives. With Bridgend Ravens being a family orientated club and the positive impact of sport in the community, it was a partnership that I was very keen to get across the line…it just made total sense. I would like to take this opportunity to place on record my sincere thanks to Nichola, Jodi, Stuart and the rest of the team at Western Bay for making this happen.”

The Ravens have also expressed how excited they are to provide ‘rugby skill sessions’ for adopted children at the field.

Becoming the official sponsor of the Penybont FC Academy, including the ‘Foundation Phase’ (U8’s – U11’s), the ‘Youth Phase’ (U12’s – U16’s) and the Development Squad (U19’s) will see all academy age groups proudly wear match shirts with the WBAS logo emblazoned across the front.

Brad Flay, Academy Manager for Penybont, said, “We are very much a community orientated club, and this partnership makes perfect sense. We have over 150 children and young adults in our thriving Academy structure…all whole heartedly supported by parents, wider family and friends… so Western Bay Adoption Service’s core values of children, family and community are a perfect match! The Academy teams play fixtures right across South Wales every Sunday, so the sponsorship will carry the Western Bay brand far and wide. Sponsorship is very important to our club, so I would like to say a big ‘thank you’ to the Western Bay Adoption Service team for agreeing this partnership.”

Supporting the match shirt sponsorship, our logo is now on the new Academy Office signage and eye-catching perimeter boards pitch-side. Also, to further develop strong community links, Penybont Academy will provide ‘skill sessions’ for adopted children at the SDM Glass Stadium.

Left to right: WBAS staff Jodi and Rachel alongside Penybont FC Captain and Head of Community Kane Owen, Head of Sports Science and 1st Team Player Ryan Reynolds, Academy Manager Bradley Flay

Recruitment of adopters from Bridgend for children currently waiting remains a major focus for Western Bay.  The sponsorship of both teams forms a big part of a wider campaign, so keep your eyes out for Western Bay Adoption Service banners in local parks and adverts in petrol stations across the county borough.

Jodi Farley-Morris, Recruitment and Assessment Manager for Western Bay, said, “Children, family and community are at the heart of everything we do, so we are delighted to be able to support grass roots sports in Bridgend with this partnership. Recruitment of adopters in Bridgend is an important challenge and focus for us, but crucially we want any families or individuals who have been affected by adoption in Bridgend to know who we are – and where we can be found if they need to reach out for support.”

Life Journey Framework Awards 2021